Artist of the Month is a new feature, which in itself encompasses some new features, are you still with us? Yep we were getting a bit confused too.
In our four odd years in New Music land we have had always had the approach of trying to give as many artistes as possible a push. Our preference was plentiful helpful nudges over a selet number of full-on pushes. This was due to our focus being on the unrecognised, our belief in the power of that first nudge and also the pragmatic reality that we don’t have the resouces to do much more. We can’t ever get you on at Glastonbury, but we can give artists the nudge that pushes them on to become good enough to play Glastonbury.
The AOTM is a chance to increase the intensity with which we support an artist from a nudge towards a push, it’s a chance to go into more detail and gradaute nearer to the coverage levels those artists that are really starting to achieve deserve.
Our first AOTM sums this all up very well. His first reviews, plays and session from us last year helped him in his early days, now he’s a major label artist who to be frank doesn’t really need our help. The AOTM allows us to go into the level of details such success deserves, share that inspiring success with the rest of Nottingham and yes tap into Jake’s larger following so we can evangelise about the whole of Notts to them.
Capeesh?
vlr
x
